As part of its comprehensive project to develop sports cadres in clubs and national federations, Tumooh Sports Management Company concluded a free workshop entitled “Introduction to Sports Marketing”, with the participation of 65 individuals representing many sports entities in the Kingdom and abroad. The sports workshop, which began on Sunday, August 4, and continued for a full week until Thursday, August 8, was held in the lecture hall at Al-Riffa Al-Sharqi Club, and was lectured by Dr. Muqbil bin Jedea from the Kingdom of Saudi Arabia.

The closing day of the workshop witnessed the attendance of His Excellency Mr. Abdullah Mohammed Al-Buainain, Vice Chairman of the Board of Directors of Tumooh Sports Management Company, to honor the participants with certificates of appreciation, in addition to a special honor for the lecturer Dr. Muqbil bin Jedea, in the presence of the Executive Director of Tumooh, Mr. Manaa Al-Mutawa.

The company has so far succeeded in implementing five free workshops: (Sports Management between Theory and Practice), (Basics of Sports Contracts), (Financial Management in Sports Institutions), (Introduction to Sports Media), and finally (Introduction to Sports Marketing), which it has made available to the public and to those who wish to directly benefit, especially those working in the sports sector in clubs and national federations, as part of an integrated plan prepared by the executive management, and in line with the directives of the Chairman of the Board of Directors, and the general policy of “Tumooh” in supporting those belonging to the sports sector in particular and other sectors in general, as these workshops have many positive dimensions.

Excerpts from the workshop

Regarding the company’s upcoming vision and its offering of many workshops in the future, Al Mutawa said: We have an integrated file and a package of workshops aimed at upgrading the work of administrators in various sports entities in the Kingdom, based on the great support we receive from His Excellency the Chairman of the Board of Directors, and we look forward in the coming period to hold more workshops and lectures that will undoubtedly reflect on the performance of participants in their field of work, praising the remarkable efforts made by the participants throughout the days of the training workshop, and their great and fruitful interaction with the lecturer by exchanging experiences and transferring knowledge and information, which had a great impact on the overall impressions at the end of the workshop.

What participants say about this

This workshop is more comfortable, so thanks and appreciation to Dr. Muqbil, who gave us the space to interact at any moment. It has become a sports family, and every time we see new faces and get to know them. “

ahmed buhmood

First, I would like to thank Tumooh Company, headed by His Excellency Mr. Mohamed jalal, for the efforts made to develop the administrative aspect in the sports sector, specifically the clubs.“

ahmed al-bahdhi

Multiple subjects
The workshop addressed many topics related to the basics of sports marketing that are of interest to stakeholders in clubs and federations alike, most notably an introduction to The integrated concept of sports marketing in the sports institution, Defining and classifying sporting products and goods, The function and objectives of sports marketing in the sports institution, Sports marketing methods in the sports institution, The marketing strategy of the sports institution (product – price – distribution – place), Challenges facing sports marketing in the sports institution, ⁠The most prominent international examples of successful marketing strategies in the sports field, Sports management and marketing agencies and benefiting from them and finally, Practical exercise on preparing a plan or presentation to obtain commercial sponsorship.

The honorees

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